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Randi J. Martz

Director of Marketing & Business Development

Director of Marketing & Business Development

Randi Martz serves as Director of Marketing and Business Development and has been with CPT Group for over 12 years. Randi is responsible for critically analyzing and executing the requirements of a settlement for legal notification through secondary market research, data analysis, planning and executing. Upon consulting with clients to determine the needs of the Settlement parties, Randi finds ways to increase efficiencies to implement cost savings for the RFP’s. She is also tasked with researching and analyzing target markets to develop strategic and tactical plans to grow the business. As the liaison between the Marketing and Operations Teams, Randi collaborates on identifying critical business development and marketing opportunities to strengthen the Settlement and Client’s core objectives.

Randi received her B.A. in Business Administration, from California State University of Fullerton.

In her free time, she enjoys spending time with her two sons and husband, the owner of a prominent surfboard manufacturing company in Orange County, California, and by taking in the great outdoors by spending time camping, hiking and going to the beach.

PROFILE

  • Strategic & Tactical Planning
  • Information Security Compliance
  • Organizational Growth
  • Consumer Research
  • Consultative Sales
  • Policy Formulation
  • RFP Specialist
  • InDesign Proficiency
  • Client Recruitment & Retainment

EDUCATION

California State University, Fullerton
B.A., Business Administration,
A Professional Concentration

PRESENTATIONS

GfK MRI: Media Planning –
MRI Methodology 101