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Randi J. Martz

Director of Marketing & Business Development

Director of Marketing & Business Development

Randi Martz serves as Director of Marketing and Business Development and has been with CPT Group for over 14 years. Randi is responsible for conducting secondary market research, planning, designing, and implementing successful innovative legal notification programs. After reviewing the RFP and consulting with the client(s), Randi develops recommendations and strategies to improve efficiencies that result in cost reductions while ensuring the Settlement goals are accomplished. Randi creates strategic and tactical plans to expand its clientele base, develop marketing strategies, oversee a team of skilled professionals, and grow its revenue. As the Sales and Operations Teams liaison, Randi supports a seamless case transition process and works with both departments to identify critical business development, operational, and marketing opportunities to strengthen the core business objectives and goals.

Randi received her B.A. in Business Administration from California State University of Fullerton. In her free time, she enjoys attending church and spending time with her two sons and husband by taking in the great outdoors, camping, hiking and going to the beach.

PROFILE

  • Strategic & Tactical Planning
  • Information Security Compliance
  • Organizational Growth
  • Consumer Research
  • Consultative Sales
  • Policy Formulation
  • RFP Specialist
  • InDesign Proficiency
  • Client Recruitment & Retainment

EDUCATION

California State University, Fullerton
B.A., Business Administration,
A Professional Concentration

PRESENTATIONS

GfK MRI: Media Planning –
MRI Methodology 101