This consumer class action involved allegations that Cura Partners, Inc. mislabeled certain cannabis-related products sold to Oregon consumers. Plaintiffs claimed that specific vape cartridges marketed under the Select brand contained additives or formulations inconsistent with product representations, potentially misleading purchasers about the product’s contents or quality. Cura Partners denied wrongdoing but agreed to a settlement that provided compensation to qualifying consumers who purchased the affected products from licensed cannabis retailers. The settlement required an indirect notice program due to the nature of the marketplace, Oregon regulatory restrictions, and the absence of reliable customer data.
The objective was to administer a highly complex, fully digital settlement that required broad outreach to approximately 172,000 potential class members while navigating regulatory constraints on hemp-related advertising in Oregon. This included ensuring the notice program effectively reached adults aged 21 and over, securing multi-platform approval for digital campaigns that typically prohibit cannabis-adjacent content, and maintaining strict compliance with platform advertising policies. The administration also required the development of a high-integrity claims process capable of managing exceptionally high response volumes and mitigating emerging bot-generated fraud. Throughout the settlement, the administrator was expected to deliver a transparent, accessible, and secure experience for class members while meeting all due-process requirements and supporting the settlement’s modern digital payment structure.
CPT Group developed and executed a comprehensive digital-first administration strategy designed to meet the unique regulatory and operational challenges of this settlement. The notice plan relied entirely on digital outreach and was engineered to reach Oregon adults aged 21 and older, consistent with cannabis advertising restrictions. CPT deployed an integrated campaign across DV360 display networks, Google and Bing paid search, Facebook and Instagram placements, YouTube video advertising, and a supporting newspaper publication and press release to reinforce statewide awareness. Because cannabis-related content typically triggers platform-level prohibitions, CPT worked closely with each advertising platform to secure the necessary approvals for all creative materials, requiring repeated reviews and extensive communication to ensure full compliance.
A dedicated settlement website served as the central hub for case information and claims submission, supporting an entirely paperless process that offered accessibility and ease of use for class members. The volume of responses exceeded 502,000, prompting the need for elevated fraud-prevention controls. CPT implemented advanced validation protocols, including rate-limiting, device and IP monitoring, and behavioral pattern analysis, to identify automated submissions and ensure only legitimate claims advanced to the distribution process.
Finally, CPT supported a modern distribution framework by issuing compensation exclusively via digital payment methods, providing class members with secure, efficient access to their benefits while maintaining administrative efficiency. This integrated, compliance-focused approach enabled CPT to manage a high-profile, high-volume digital settlement with precision, transparency, and operational discipline.
CPT Group’s digital-forward administration achieved broad and compliant outreach despite regulatory and platform constraints. The campaign effectively reached a large statewide consumer audience, generating significant engagement and supporting a streamlined claims process.
Fraud controls successfully reduced automated and invalid submissions, ensuring accurate distribution of benefits. The end-to-end digital framework delivered a secure, efficient experience that aligned with the unique requirements of Oregon’s cannabis marketplace and the settlement’s modern compensation structure.
