RANDI J. MARTZ
Director of Marketing & Business Development
Randi Martz serves as Director of Marketing and Business Development and has been with CPT Group for over 10 years. Randi is responsible for critically analyzing and executing the requirements of a settlement for legal notification through secondary market research, data analysis, planning and executing.
Upon consulting with clients to determine the needs of the settlement parties, Randi finds ways to increase efficiencies to implement cost savings for the RFP’s and to ensure the goals of a complex settlement are achieved.
She is also tasked with researching and analyzing target markets to develop strategic and tactical plans to grow the business. As the liaison between the Business Development and Operations Teams, Randi collaborates on identifying critical business development and marketing opportunities to strengthen the Settlement and Client’s core objectives.
- Strategic & Tactical Planning
- Information Security Compliance
- Organizational Growth
- Consumer Research
- Consultative Sales
- Policy Formulation
- RFP Specialist
- InDesign Proficiency
- Client Recruitment & Retainment
California State University, Fullerton
B.A., Business Administration,
A Professional Concentration
GfK MRI: Media Planning –
MRI Methodology 101